Knowing how to sell is an art and in order to sell your product, even on eBay, you need to attract the attention of buyers by following certain steps that allow you to create the perfect listing, starting with the title and ending with the final price.
The title of your listing is by far the most important thing because it’s what will determine search results for a particular object and it’s what captures the attention of buyers. So the title needs to be chosen carefully. To ensure success, you need to put yourself in the buyer’s shoes and imagine what he or she will write when they carry out their search. You have a limited number of characters available (up to 80) and they need to be used wisely, avoiding useless adjectives and words and entering the maximum number of details that could describe the object, such as its brand name, model and size.
You then have the choice of category. The best way to choose it is to check what category has been given to objects similar to the one you want to sell.
You then need to carefully compile item specifics where you’ll have to indicate details about the item you’re selling, highlighting its condition (new or used, in working order or not), its size, colour and material. When you choose item specifics, we recommend you use those already listed in the archive.
Then you move on to the item description. If you have an online shop on eBay it’s a good idea to put your logo at the top of your listing, if you have one, so that possible buyers can get to know you. The actual description of the item you are selling comes next. Your description should be accurate with plenty of information describing the item down to the last detail, whether it’s a new item and even more importantly if it’s used. It’s best to highlight the most important aspects of the item in your description using words in bold or coloured type.
Once you’ve described your item, you then turn to photos and pictures. A nice photograph will attract attention to your listing. The picture needs to be clear and bright and should focus on the item you want to sell. Buyers will need to understand at a glance what item is involved.
We then move on to price options. We recommend you begin with a low starting price, which will encourage buyers to make an offer. You can also specify a reserve price – the lowest price at which you are willing to sell your item – which covers your back if the auction doesn’t end the way you would have hoped.
Finally you need to choose payment and postage methods. In this case, if you give buyers several alternatives, this may work in your favour and encourage buyers to make an offer.